+61 (0)2 9411 4548 hello@upsidedown.com.au

Pro video vs DIY

Here’s something I hear a lot – it’s only for YouTube so quality doesn’t matter, people are used to watching poor quality videos on YouTube now anyway.

Yes, it’s true – for animals and kids caught in funniest home video style moments. If something is funny, unusual or interesting enough then people will generally put up with poor quality sound and a shaky camera to have a good laugh. Does this mean that we should represent ourselves and our business in this amateur way too? Of course not.

If you are a business and you want a video to represent your brand, then the video should:   a) be an enjoyable professional looking experience for your customers to watch;   b) have a clear and concise purpose and reason for being.

Professionalism, after all, is what we aim for in every area of business – from logo design through to all other levels of business marketing and customer & staff communications.

Video is one of the most powerful branding, marketing and communication tools available today. In some cases it is even better than being there in person because it can deliver a scripted, structured, emotional and targeted message – perfect every time, 24/7 and essentially for free via the internet.

But there is no such thing as a free lunch. You get what you pay for. At the end of the day you must invest either time or money to get worthwhile results.

Video production like any other trade is a skill that is learned over time. As a professional TV cameraman and editor for over 20 years, I am amazed by how much there still is to learn. If you have the time then I encourage you to immerse yourself in it – it’s an interesting and fun industry. If you don’t have the time to invest to get the job done right, then hire a professional.

This doesn’t mean you have to spend a lot of money to get a high quality production. Videos come in all shapes and sizes and production companies are generally pretty versatile in finding creative ways to suit most styles of filming, editing and budgets accordingly. We know our own limitations, too – for some elements like motion graphics, voice-over or music composition, for example, I turn to other experts from our team to work on these elements of the overall production if required.

If you need help in producing a custom branded video for your business, call Danny from UpsideDown Productions on +61 2 9411 4548.

How much does a professional web video cost to make?

There are many variables depending on the type of message, style and complexity of production that you are wanting to create.

Amazing images can be filmed on your iphone these days but their is so much more to the art of film making than simply pushing the record button to point and shoot.

You can save money of course by writing the basic script and presenting it to camera yourself. In some cases we recommend this as a good starting point, however most corporate videos also require a number of different setups, points of view, workplace cutaways, motion graphics, music, etc. In this case an experienced production company, that can oversee the entire production process from script to screen, will generally be invaluable – but these costs all need to be factored into the budget.

To keep costs down for many web videos we often work with a streamlined crew of just 2 video professionals who are versatile in the skills of directing, camera, lighting and sound. Sometimes however other specialist people and equipment are also needed, e.g. multi-camera or steadycam, make-up artists, autocue.

Don’t underestimate editing time, too – it often takes longer than you might expect. For every day of actual filming it can sometimes take 2 or more days to fine tune and complete the editing process. Motion graphics and animation (if required) can also have an impact on the overall time and budget.

As a general rule, web video is becoming more and more affordable due to advances in technology, but you still need experienced people to get the job done right. As a ball park guide you can expect to pay from around $900 per edited minute for short promotional style videos. Of course this changes for longer form projects and we will quote you an exact cost once we have your specific brief.

Video is probably the most effective on-line marketing tools available today. It rates extremely highly in Google. It can represent your on-line brand and personality as your virtual sales force 24/7. Video will increase your conversion rates dramatically if created with the right targeted messages and call to action in mind.

How much is it worth to have a professionally branded video on your website? Only you can put a true value on that. If you need help in producing a custom branded video for your business, call Danny from UpsideDown Productions on +61 2 9411 4548.