1. Create entertaining videos
Content marketing videos are a great way to position yourself as the industry leader. Create a series of videos about business topics that you are knowledgeable about. (Make sure that they are things that your target audience will be interested in too!) Offer some tips, tricks and advice that will stand you out as the go-to expert in your market.
2. Make professional looking videos
Do you attend a business meeting in stylish clothes? Do you use professionally branded business cards and other presentation material? Why should your videos look any less loved and cared for? These videos are ambassadors for your organisation, working hard 24/7 in a global marketplace. Treat them with respect. As a minimum your videos should have good camera composition, lighting and sound. Check your corporate brand guidelines for the correct use of logos, font, images and colours too. Shooting on green-screen lets you add a custom branded background in the editing. We provide a Mobile Green Screen Studio option in Sydney for many of our clients at UpsideDown.
3. Set-up a YouTube channel
Think of YouTube as your corporate branded TV channel. YouTube is the 2nd biggest search engine in the world, and is owned by Google, so spend some time on setting up your channel properly with your logo, branding and business description. Here’s a couple of other quick tips below about playlists and keyword;
(a) You can group your videos together into playlists to make them easier to find and share.
(b) Add strong keywords to your title and description to make them search engine friendly.
(c) Share your YouTube channel and video links on your website, social media and blogs.
Check out how we’ve set-up our YouTube channel for UpsideDownTV.
4. Embed videos on your website and landing pages
Every business should have videos on their website and landing pages to promote and explain their brand. You can also put different videos on each section of your website to showcase the range of products and services that you provide. Host your videos on YouTube or Vimeo (add free) and use the embed codes to showcase them on your website.
Case study videos and customer testimonials videos are very powerful ways to tell your story and provide social proof by letting your customers tell their story and recommend what they value most about your products and services.
According to Nielsen, 92% of people will trust a recommendation from their peers and 70% of people will trust a recommendation from someone they don’t even know.
5. Put it on Facebook – Facebook page – Direct embed. Facebook boosts. If you know your cost per sale then you can increase your ad spend to convert more leads into sales.
6. Instagram – square videos
7. Add video to your Linkedin profile
You can embed and upload video to your Linked in profile, posts and articles. You can also create Linkedin pages for company and services and add videos to your posts here as well. The potential to use video on Linked in is currently very under utilised by most companies and organisations so there is a big opportunity here to get ahead of your competition in this fast growing social media space. (See image below how I’ve embedded videos into the about section on my Linkedin profile).
8. Use video in your email signature, newsletter, direct mail, blogs
9. Show people on your phone, iPad or laptop.
10. Turn short videos into animated gifs. This only works for short videos without sound eg a video screen recording of an online process. Something visual (can include animated text) that will work well in a loop.
11. Solve people’s problems with your videos. As a general rule talk about the main business problems that you solve and how your service helps your customers achieve this. Don’t forget to put a call to action at the end of your videos. There’s no point in telling people that you can solve their problem if they don’t know where to find you.